Provide details for the content writers. Specify the type of content you're requesting (web site content, web pages, SEO optimized articles, blog posts, email newsletter articles, general educational content, white papers, printed publication, sales copywriting, etc.). Include a list of keywords, if applicable. Describe the current content of your site and the purpose of the new content. Note the audience for the articles and the style you'd like content writers to use. Article writers may message you for clarification.